Wednesday, 29 February 2012

Why should you publish a book

Why would anyone want to create a printed book, when then can create eBooks a lot more easily -- and cheaply? Why would anyone want to get mired in the process of printing and shipping physical books that take time to deliver to customers, when they can deliver a digital information product immediately, with no additional production or shipping costs? What's the point of having a tree-killing artifact of yesteryear in your creative portfolio?

Well, like it or not, a lot of people still prefer printed books to eBooks. They like -- no, they love -- the feel of a printed copy in their hands. It gives them a sense of well-being and solidity, to have a physical work they can carry with them and put on their bookshelves. They're "old school" and they like it that way. Or, they just never warmed up to eBooks or digital media.

I had a conversation with an international television reporter about one of my books that was coming out soon -- I didn't yet have the printed version in my hands, but I had a PDF eBook I could send him. He said many times over that he hated to read eBooks, but that was all I had at the time, and so I sent it to him. It would have been a whole lot better if I could have sent him a printed copy, instead. Of course, I made do with what I had, but if only...

Now, there's a very good reason some people like printed books better than eBooks -- they can read them anywhere, anytime, without needing a computer to do it. For all the talk about "portable media," these days, a book is really the ultimate in portable media! It fits in your hand, it doesn't require batteries, and there are no complicated instructions to figure out! As advanced as our technology may be, there's nothing like a book to truly "transport information" quickly and efficiently, across the bounds of time and space.

Ironic, isn't it, that the ultimate medium for portable, instantaneous information sharing is just the thing that a lot of us thought was on its way out, with the advent of the internet!

Books are not "reserved" for the technologically gifted. They're not available only to people with a computer and a broadband connection. They're easy to use, easy to transport, and -- unlike some of the cutting-edge entertainment technology available today -- everybody understands what they're all about.

When you publish a printed book, you level the playing field for potential customers, and you make it possible for a wider variety of people to access and enjoy your work.

Another reason to create a printed book, is for credibility. With a printed book in hand -- especially one with an ISBN -- you can approach magazines and newspapers and radio and television hosts and have something in hand to talk about with them. You can mail your book to reviewers and reporters, and you can hold up your creation for the camera, when it comes time to tell the audience what all the excitement is about. And when members of your audience go to their local bookstore to see if they carry your book (depending on what service you use to publish your book), they can put in a request for the book from the bookstore, and potentially help you get it stocked on the bookshelf stores. (Though you may already be convinced, like many other infopreneurs, that bookstores are not the place to sell books, still, it doesn't hurt to see your book on the shelves of a brick-and-mortar store.)

Probably my favorite reason to publish in print, is how it can take your ideas to a whole new level and get you the kind of exposure once reserved only for the connected elite. Having a book in print has a way of instantly establishing you as an expert, in ways that producing (even getting rich from) digital information products can't, in the "real world" offline. When people hear you've written a book, and they see that book in your hands, a connection kicks in, somewhere inside their heads, that says you must be pretty smart. Chances are, it's true -- you are! But the perception of others that you must be one smart cookie, since you've written this book, usually doesn't get so far as to delve into the nature of your book, if it's any "good," or if your work is widely accepted and respected in academic or commercial circles.

Everyday folks have an innate respect for people who can write down enough coherent thought, and organize it completely enough, to produce a book. An awful lot of people never get that far. Some may think about it, but never do it. As a published author, as far as a lot of folks are concerned, you're in a league of your own. And that's a pretty good feeling!

I've gotten a bit of practice having that feeling. To my friends and family, I'm "just Kay" and that's fine with me. All that fame business just kind of gets in the way, when it comes to my personal relationships. But to people who read the international press in the areas I publish in (technology and cross-cultural concerns), I have a somewhat different persona -- I'm a published author who has caught the attention of folks from Asia and Europe with a controversial and rabble-rousing work that hit the presses in the fall of 2006. It's pretty cool, to come across people from far away, who have read reviews of my books in magazines and newspapers I've never heard of. And I've got some pretty cool clippings of articles that mention me -- and my book -- exclusively, or in passing. That was all possible, because I published a printed book. It doesn't matter that I have eBook versions of my works available for instant download. Most of the time, that's not even on the radar of the mainstream international press. In fact, if anything, they kind of turn up their noses when I mention my eBook. But my printed version of that same book... well, that's another story.

Publishing a printed book widens the reach of your ideas in ways that digital media can't quite do. You open up your ideas to a whole different audience, and you get the chance to make even more of an impact with your concepts and your unique "take" on the world... taking a position of true thought leadership in a hurting world that's sorely in need of fresh, new ideas. In fact, now is really the perfect time to be stepping out as a innovative new author in the print publishing world. The old formulas and the old ways of seeing the world and talking about it and conceptualizing it and relating to it, are pretty tired and worn out. We need fresh new ideas, brilliant new insights, and innovative ways of thinking about our world. You may have distilled everything you know and popped it into an eBook, but the print world offers you yet another medium (or "channel," if you prefer marketing lingo) for your ideas.

My favorite reason of all for publishing a printed book, is the profound satisfaction that comes from holding a real, honest-to-goodness tangible book in your hands. I've been a book reader for over 30 years, and I've never lost my love for the sight of words on a printed page. All the better, when those words are mine! Some would call it vanity, but I call it doing my talents justice... and having something to show for all my work, all those live-long years of writing, writing, and writing some more, against all odds, hope against hope. I'm a very tactile person, when it comes to words, too, so I like to have something to hang onto. Digital is great -- it's my medium of choice, these days -- but I can't flip through the pages of a PDF quite the same way I can thumb through a book.

It really is an incredibly exciting time to be a writer and independent publisher! I'm so deeply grateful to have been born at this point in history, with my love of language and books -- and the ability to put that love into manifest product. The possibilities really are endless... provided, of course, you know how to explore them. And that's what this guide is about -- getting you, an infopreneur or digital product creator, the tools and the skills and the orientation you need, to turn your digital content into print format, so you can reach a wider audience and more firmly establish yourself in your own niche of thought leadership.

Sunday, 26 February 2012

Saturday, 11 February 2012

Tight dresses

Some people are obsessed with tight dresses, In fashion industries they are called skin tight dresses, some drapper makers love it because it needs a beautiful craft and aristocracy to weave such one and needs much attention then the loose dresses, the measurement must be accurate and the dress should look well as well as lucrative also

Wednesday, 8 February 2012

We Have Two Kidneys But Only Need One Kidney To Live

Organ donation is a gift and it should come from the heart, not by emotional coercion. Kidney transplants are the most common organ transplant that happens. Kidney transplants paved the way for surgical teams to develop successful transplantation of other organs including heart, lung, pancreas and liver.

People who do not have good kidneys are very sick. Kidneys do many things that are important to stay healthy. Normal kidneys perform several important tasks that keep the body in good health:

Clean your blood and remove waste products through the formation of urine
Balance fluids in the body by controlling water and salt concentrations
Maintain the balance of the bodys chemicals (potassium, calcium, magnesium and phosphorus)
Control blood pressure
Supply elements used to make red blood cells, which carry oxygen in the blood
Help sustain strong bones.

One kidney, functioning at 20% capacity, can do all of the above. The kidneys produce urine that drains through narrow tubes (called ureters) into the bladder. Every day the kidneys filter 160 quarts of fluid from the bloodstream, removing about 1-1/2 quarts of waste in the form of urine.

There are two ways to replace the kidneys: dialysis and transplantation. Dialysis is when doctors use a machine and medicines to do the work that kidneys do. A better way to do the kidneys work is to give the person another kidney. To be a candidate for immunotherapy, the patient must be in good general condition, have adequate function of vital organs (such as the heart, lungs and kidneys) and have no brain metastasis.

For those with kidney failure, kidney transplants are preferable to treatment by dialysis. Kidney transplants are designed to treat patients whose kidneys are failing, making them unable to process body waste products. Transplants done relatively soon after starting dialysis are on average more successful than transplants performed two or more years after a patient starts dialysis. Patients who receive live donor kidney transplants usually have much shorter waiting times than those who receive kidneys from deceased donors. Transplants of kidneys from younger donors tend to survive longer than transplants from older donors. <

Kidneys are allocated based on, among other considerations, the match between the donor and recipient blood groups and genetic type (called the tissue type or HLA type). Kidneys taken from living donors often begin to function immediately, while those from cadavers may take up to two weeks for tissues to adjust and become functional.

Unlike the backlog of patients in other medical areas, renal transplants happen when the donor kidney becomes available. On average, patients who are listed for a deceased donor transplant wait approximately three years, but there is a great deal of variability in this. For example, for a patient with a rare tissue type, there will be fewer donors with a tissue type that matches that of the patient well, compared to patients with more common tissue types. Furthermore some patients have antibodies directed against certain tissue types, which means that some, or even most, donor kidneys are not suitable for these patients.

After surgery, patients can expect to be hospitalized for approximately 7 to 10 days. After being discharged patients are seen daily as an outpatient for approximately four weeks. After the daily outpatient visits patients are instructed to do no heavy lifting or exercise for 8 to 10 weeks. Patients who do not smoke or give up smoking, maintain a good body weight and exercise regularly are more likely to have many years of good quality life with a well functioning kidney.